Tulip Infratech has built a New Gurgaon portfolio across both residential and commercial segments without relying on a single flagship address to carry the brand. Its latest residential launch, Tulip Melrose on SPR Road, breaks from the 3-and-4-BHK format most of the corridor is built around and commits to large-format 5 BHK homes instead.
Tulip buyers looking at Melrose are usually comparing it against far more crowded 3 & 4 BHK options nearby — the developer's decision to build only 5 BHK homes here narrows the buyer pool but sharpens exactly who the project is for.
A New Gurgaon regular, not a one-project name. Tulip Infratech has developed across residential and commercial formats in New Gurgaon over multiple cycles, rather than entering the market with a single high-visibility launch.
SPR Road positioning. Sector 70 sits along Southern Peripheral Road, a corridor that has filled in steadily with mid-to-premium residential launches over the past several years.
A deliberately narrow format. Building exclusively 5 BHK units at Melrose is a bet on larger-format demand in a market where most competing launches default to smaller configurations.
